What We Do

We are here to help our clients make more targeted, specific and profitable decisions about marketing strategy. We have an experienced team of recruiters and moderators and offer a broad range of methodologies including:

  • Focus groups/ mini groups
  • In-depth interviews/ triads/ paired depths
  • Tele-depths
  • Ethnographies
  • Workshops

Our team of recruiters and moderators are experienced at conducting both consumer, B2B, healthcare and technology studies. All projects are conducted to the highest standard and respondents are rigorously checked.

Healthcare Research

Proqual specialises in conducting market research among healthcare professionals, people involved in the health system and patients and carers.

We have an extensive database covering the UK, France, Germany, Italy and Spain and work closely with global partners to cover the rest of the world.

Healthcare Respondent Types Include:

  • Primary/ Secondary Care Physicians
  • Payers
  • KOLs
  • Pharmacists
  • Nurses
  • Patients and Carers

Consumer and Business-to-Business Research

We locate those people who will be engaged and give you valuable answers to your questions. We are experienced in conducting consumer and business-to-business studies that move away from the traditional focus group methodology.

Consumer and Business-to-Business Methodologies Include:

  • Online surveys
  • Chat room
  • Online communities
  • Bulletin-board focus group
  • Video diaries
  • Tele-depth interviews
  • Usability studies
  • Ethnography research
  • Home placement

Whether you need to know how a new product, brand or service will be received, or want to understand behaviours and turn them into a tactical business tool, our experienced team is at hand to deliver the information. No matter the sector, we will seek to adopt different methodologies to satisfy objectives within set budget.

International Research

Simply tell us which country or countries you are interested in and we’ll do the rest. We understand cultural sensitivities and are here to make your experience worry-free, allowing you to concentrate on what you do best.

Other Service Offerings

Our recruitment team can provide a stress free experience by doing it all. In our service we can:

  • Design screeners
  • Manage schedules
  • Arrange the required viewing facility
  • Arrange hosting
  • Arrange payment of honorariums
  • Hire note-takers, transcribers and translators
  • Arrange suitable moderators from our database
  • Ensure prompt report writing and analysis